Announcement: New CEO GoodLife Foods

19 February 2019

Concerns; New CEO GoodLife Foods (former Izico Food Group)

On March 4th, Dirk Van de Walle will start as the new CEO of GoodLife Foods. Dirk will follow up from the current CEO Kamiel Steendijk, who took up the position as CEO more than 4 years ago after investment company Egeria acquired Izico from food company Wessanen. Kamiel will be moving to the previously vacated position of CFO.

Dirk has extensive experience with, among others, Unilever, Ter Beke and Spadel, where he held commercial as well as general functions. Dirk has been a member of the Supervisory Board of GoodLife Foods (Izico) for the past 3 years so knows the company from close by. After a number of years of buy and build, GoodLife Foods is entering a new phase in which Dirk will lead as CEO. “GoodLife Foods is a beautiful company that has a promising future. On the one hand, we will realize the further integration and optimization of the various acquisitions, exploit all scale opportunities and exchange and embed the complementary local knowledge present in all entities. On the other hand, the various active geographic markets still offer many opportunities with the existing but especially with the new product developments. We see several opportunities in new markets as well.

Kamiel, who, before his CEO role, held mainly financial positions at Inbev, Bonduelle and Peijnenburg, returns to the financial field after a number of years; “It have been 4 intensive years during which we have done 4 acquisitions since the beginning of 2016. In total, between 2013 and 2018, we have combined seven companies. We are now entering a new phase in which the acquired companies will further integrate in IT and administrative areas and the business will require more financial depth and support. ”

The Board of Directors is completed by Willem Smits, who has been working for GoodLife Foods as COO since May 2018. Willem has a background at Kraft Heinz and Graphic Packaging international in various operational functions; “Since I took office, after the various acquisitions, we have been monitoring the entire supply chain of our company, not only to standardize but also to optimize. A wonderful challenge!”

GoodLife Foods is a food producer that is often marketed in the fresh-frozen segment. In addition to production for its own brands, GoodLife Foods also produces high-quality Private Label products for the entire European market, for Retail, Foodservice and Industry. GoodLife Foods is one of the largest suppliers in the field of fresh-frozen snacks, including spring rolls, frikandels, hamburgers, meat-free products and bread snacks. These products are produced in our own factories in Boxtel (NL), Deurne (NL), Dordrecht (NL), Katwijk (NL), Oudkarspel (NL), Bocholt (BE), Newark (UK) and Nyborg (DK).

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